QSFit performs automatic analysis of Active Galactic Nuclei (AGN) optical spectra. It provides estimates of: AGN continuum luminosities and slopes at several restframe wavelengths; luminosities, widths and velocity offsets of 20 emission lines; luminosities of iron blended lines at optical and UV wavelengths; host galaxy luminosities. The whole fitting process is customizable for specific needs, and can be extended to analyze spectra from other data sources. The ultimate purpose of QSFit is to allow astronomers to run standardized recipes to analyze the AGN data, in a simple, replicable and shareable way.